Studio Elsa Ponce

Samsung Showcase at 2018 Winter Games

With 2x4. 

2x4 partnered with Cheil, Samsung’s agency, to create the Samsung Galaxy showcase, a 3,000m2 temporary brand pavilion at the 2018 Olympic Winter Games in South Korea. Positioned as a pioneer’s playground, the space was designed to engage visitors in a creative, exploratory relationship with mobile technology as well as undergird Samsung’s newest product development in a legacy of relentless pursuit of innovation. As project architect on the team I was responsible to design and drafts plans while overseeing construction.
All images 2x4©