Sotheby’s New York Headquarters
A Guest Experience Master Plan encompassing digital, physical, and programmatic systems for Sotheby’s new galleries in the Upper East Side.
The renovation and expansion of Sotheby's New York headquarters features 40 new galleries and new client space across four levels. Designed by OMA, the ambitious expansion positions Sotheby’s as a new art destination in the city featuring ever-changing art exhibits and unique objects. The new fully integrated digital information and wayfinding system designed by 2x4, leverages Sotheby’s brand and expertise as it promotes constantly changing exhibitions and programming.
A family of static signage works in concert with a flexible digital system. The digital screens integrate into the architecture and display a wide range of dynamic content encouraging discovery and facilitating navigation.
Activations; Digital Discovery Platform, Pop-Up Retail & Back-Of House Viewing
Images © 2x4